Branding
Holistic Brand Identity & Web Design | Katie Scott Psychotherapy
I partnered with Katie Scott to create a warm, grounded brand identity for her private therapy practice. Inspired by the ideas explored in The Body Keeps the Score, the branding reflects her compassionate, holistic approach to healing through a calming color palette, thoughtful typography, a custom logo, and professional photography. I then designed a custom website with intuitive navigation and a gentle visual structure, creating a cohesive and welcoming online presence.
“I couldn’t be happier with my website! For someone who struggles to narrow their vision down, Jocelyn was incredibly patient as I worked through what I wanted. She brought so much warmth, creativity, and skill to the whole process. Most importantly, she took the time to understand the heart of who I am and what I do, and the final website feels completely aligned with that. It is just what I hoped for, and I am so grateful for her work!” –Katie Scott
Visit the live site here: katiescottpsychotherapy.com
Logo Rebrand | Birdsong Beads
A small business located in Chattanooga was in need of a logo rebrand. They specialize in handcrafted suncatchers and jewelry created from gifted or thrifted materials. The owner wanted their brand to feel more elevated, trustworthy and honest while maintaining the vintage, comforting and earthy vibe.
BEFORE
AFTER
“Jocelyn listened with intention when I explained my rebranding concept, and I felt that she cared about my brand as we discussed solutions. Her communication throughout the design process was thoughtful and consistent. I was blown away by my new logo and branding; her creativity is unmatched. Jocelyn was holistic in her approach, thinking about all sides of marketing to produce new life to my brand.”
Logo Design | HUNT GARDENS
Local Nashville Farmer requested a logo to encompass all aspects of her business, including the selling of flowers, seeds, and garden vegetables. The client expressed the need for modernity and boldness with a familiar homey feel. The hand-drawn tomato stems (no pun intended) from the vegetable that started it all, and began a bruschetta movement in the Hunt household.
